Small business SEO has two simple rules:
- Have good content
- Have good links
So, let’s unpack these two rules.
Good Content For Business SEO
Content for SEO is simple stuff. In fact it’s the same stuff you talk about when you do your business face to face. In example, What do you sell? Where do you sell it? What’s important to know about what it is you do? Think about it like your talking to a customer.
So don’t think about content like your trying to lure a search engine to rank your site so it starts printing $500.00 bills for you. People fall into that trap sometimes and its really a waste of time. They’ll grab a list of keywords and then start writing content wrapped around those keywords.
Instead, think about content like you’re helping people understand your business while they’re using your site.
If you don’t do it this way you end up with ridiculous sentences like: Small business SEO for HVAC websites are important for you to get small business website traffic, and if you want a great small business SEO for HVAC website company we builid the best small business websites and write the best SEO for HVAC content for companies so call us today for small business SEO for your small business website. Please, don’t write, buy writing, or ask anybody to write like that. It’s a waste of time among other things.
Getting your SEO strategy together starts with a home page with links out to your business services, your service locations, and your specialities. In example, look at the Building Websites Plus home page. You got here from there by clicking a link.
Good Links For Business SEO
Now, a link is a string of text that points to another website or page on your site. And there are two things to know about links: First, what’s the anchor text. Second, where will the user land when they click the link. By the way, those same two rules apply for both human users as well as search engines.
With that in mind, let’s again look at the home page of our site here. You’ll notice sections with anchor text like this.
So, on the third anchor text down you see a SEO For Business. Click on it and you land right back here on this page.
In the list above, anchor text is the actual text you read. SEO For Business is the anchor text we’ve discussed thus far. Its link, as we have seen, points to this page.
Have a look at the title of this page and the url showing up in your browser address bar. You’ll notice they all say the same thing. Namely “SEO for business”. This idea of naming anchor text, url link, and title of the page the link points to are the essence of small business SEO.
In fact, there is no need for extensive keyword stuffing, no tricks, gimmicks, or anything like that. Just a straight forward strategy for connecting your users to your website’s information.
Here Are A Few Common Questions About Links And Link Building
Internal links are like those linking your service section list to each of the pages you create for your services. Just like shown above, an internal link with anchor text called SEO for business landed you on this internal page of Building Websites Plus.
External links are links you get from other sites back to your site. Just like an internal link, they have anchor text and a url. And just like an internal link the anchor text should read like the title of the page it lands the user on.
The best back links are built organically. That means they come through the natural interaction of your website in the population of users and customers you have. Now, if you are a member of a guild or organization that is legit for your business then you may have to pay to be registered in that directory. That’s not the same as buying a bunch of spammy links.
In fact, one of the things you pay for with a reputable SEO firm is their experience with the good, legitimate directories for your business or industry.
Link-building used to mean posting as many backlinks as possible in as many places as possible. A company could literally bring you 10,000 links in a day. But, these links were, and are total spam and ultimately kill your results.
As part of a strategy to eliminate this spam, most links you see in reputable chat rooms and forums are no-follow. That means the click will work for a human, but a search engine will ignore it. You get no link-juice from a now follow link.
Link juice is the power behind the link you get pointing back to your site.
In example, if you run an plumbing company and somehow manage to get a reporter to link to your site in a news story from that reporters reputable news agency you get a lot of link-juice. Compared this reputable news agency link to getting a link from your cousins blog only the family reads but nobody else does.
If you end up with a bunch of spam links you have the opportunity to notify search engines that you want to have nothing to do with that link. You do this because if you get a lot of spammy links a search engine things your site is spam itself. You are left with little choice but to dissavow all thse spammy links.